La colombe

Like Four loko but responsible

We were delighted to help Miller Coors launch a new brand that blended craft cold brew with booze. And while this product was definitely for the sort of person who wants to have fun, we knew our audience has other stuff going on that might keep them from getting to the party. So rather than ignore what gets in the way of a good time, we created this digital content that addressed it directly.

Worked on this with a fun team: Katie Riddle & Roven Bashier